Maintain Code of Ethics Sustainability - and Stakeholder Management

Question: Discuss about the Maintain Code of Ethics Sustainability, and Stakeholder Management. Answer: Discuss the ethical issue The case study explains the ethical matters that have been raised by Daniel Porter, the marketing manager of Express Books who is approached by Natural Goods with an exciting business offer. Natural Goods which operates in Australia is a supermarket which has shown interest to buy the information of those customers who have purchased cookbooks from Express Books. Moreover, for Express Books, it is an excellent business opportunity to earn revenue (Davidson and Stevens 2012). Whereas selling the customers information to a company without taking the customers permission is an instance of violating the ethical standard. Business ethics refer to ethical principles and moral standards a business follows and the relevance of the code of conducts to the individual or the entire organization as a whole . It further highlights the controversial issues like corporate governance, bribery, discrimination and CSR. Business ethics provides a framework that organizations apply to gain acceptance of stakeholders (Gaynor et al. 2013). Most of the businesses have their principles to reflect their value and standard. Every business has their codes of conduct that regulates the business practices to ensure security for all its employees, local communities, and stakeholders. Business ethics are intended to resolve disputes in an organization applicable to the employees and to the managers at the same time. The employee may face a situation where it is difficult to take decision maintaining the codes of conduct that resists a person to engage in any unethical and illegal activities that includes stealing, cheating and abusing others. It may refer to the manager who is facing ethical dilemmas while taking decisions following the code of conducts. As far as the current scenario is concerned the information regarding the customers can not be given without taking prior information to disclose their personal information (Carroll and Buchholtz 2014). The case study has reflected the fact that during the registration process the customers may opt for revealing the personal details that can be used for marketing purposes. Based on that, customers information including purchasers of cookbooks from Express Books would be disclosed to Natural Goods by the marketing manager, Daniel Porter, so as to provide the client database to the company. Thus, in the current scenario, revealing the information of customers to the third party is following the ethical code of conduct and not deviating from the ethical guideline. As business ethics is based on the trust between the consumers and business, it should practice good moral standards to ensure that. It further emphasizes that todays ethical guideline is converted into new regulation or rule for tomorrow. Moreover values that guide a person are moral values that include responsibility, transparency, honesty and truth. So by committing the act, the marketing manager is not violating the path of morality so long as the moral values are concerned. In addition to this, an organization must follow ethics in a workplace by initiating ethical programs that include corporate values, codes of conduct that guide the individual decisions and behavior. It includes training programs and evaluating an individual and an organization as a whole (Chen 2013). Reference List Carroll, A. and Buchholtz, A., 2014.Business and society: Ethics, sustainability, and stakeholder management. Nelson Education. Chen, L.F., 2013. Denis Collins: Essentials of Business EthicsCreating an Organization of High Integrity and Superior Performance.Journal of Business Ethics,113(3), pp.557-559. Davidson, B.I. and Stevens, D.E., 2012. Can a code of ethics improve manager behavior and investor confidence? An experimental study.The Accounting Review,88(1), pp.51-74. Gaynor, G.B., Janvrin, D.J., Pittman, M.K., Pevzner, M.B. and White, L.F., 2015. Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on IESBA Consultation Paper: Improving the Structure of the Code of Ethics for Professional Accountants: Participating Committee Members.Current Issues in Auditing,9(1), pp.C12-C17.